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    <lastmod>2026-08-26</lastmod>
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      <image:title>Services - Premium Experiences &amp; Hospitality</image:title>
      <image:caption>Exceptional experiences are rarely remembered because of a single moment—they're remembered because every detail was thoughtfully considered. From executive hospitality programs and VIP lounges to sponsor experiences, artist hospitality, and elevated guest journeys, I help create environments that feel intentional, seamless, and memorable from arrival to departure. My approach combines hospitality-driven experience design with operational precision, ensuring every touchpoint—from programming and amenities to staffing, flow, and service standards—works together to create an experience that feels effortless. Whether supporting a major festival, corporate event, sporting event, or branded experience, I partner with clients to develop premium environments that strengthen relationships, elevate perception, and leave a lasting impression.</image:caption>
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      <image:title>Services - Corporate &amp; Experiential Events</image:title>
      <image:caption>Full-service event production for corporate and experiential projects, managing everything from budgets and timelines to logistics and cross-functional teams. I build the systems and processes that keep complex events running smoothly, ensuring every detail—from permits to production schedules—is executed with excellence. Acting as a trusted client partner, I translate vision into actionable plans and keep stakeholders informed and confident every step of the way. The result: seamless, high-impact experiences that deliver on both operational excellence and audience impact.(pre-production, on-site production, &amp; post production).</image:caption>
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      <image:title>Services - Event Consulting &amp; Operations</image:title>
      <image:caption>Expert consulting for festivals and live entertainment experiences, helping teams design, plan, and execute events with best practices at scale. From production strategy and operational planning to vendor coordination and on-site logistics, I ensure every moving part comes together seamlessly. I advise on everything from programming flow to safety protocols, translating creative vision into practical, executable solutions. The result: immersive, high-impact experiences on budget that create long lasting memories for all involved.</image:caption>
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    <loc>https://www.rileykellumweldy.com/services/category/Sports</loc>
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    <loc>https://www.rileykellumweldy.com/home</loc>
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    <lastmod>2026-04-20</lastmod>
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      <image:title>Home - I’m Riley — a producer trusted to lead complex, high-profile experiences across corporate events, experiential marketing, live entertainment, global sporting events, and premium hospitality. From directing large-scale festivals for Live Nation to producing corporate and brand experiences and leading Platinum operations surrounding the FIFA World Cup, I’ve built my career taking on ambitious projects where the expectations are high, the moving pieces are endless, and exceptional execution is the standard. I lead the clients, teams, multimillion-dollar budgets, production, content, rehearsals, show flow, logistics, and real-time decisions that take an idea from “What if we…” to doors open. I’ve done it alongside some of the biggest brands and organizations in the world — and still genuinely love the moment when a great team looks around and says, “Alright, let’s make this happen.” Think big. Know the details. Lead the room. Deliver the show.</image:title>
      <image:caption>Certifications: The Square Metre Group - Crowd Safety Manager Certification (Level 5) Education: Bachelor of Arts degree from Belmont University’s Mike Curb College of Music Business</image:caption>
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    <loc>https://www.rileykellumweldy.com/aboutme</loc>
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    <lastmod>2026-07-23</lastmod>
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    <lastmod>2022-11-04</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-06</lastmod>
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