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    <lastmod>2026-06-24</lastmod>
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      <image:title>Services - Premium Experiences &amp; Hospitality</image:title>
      <image:caption>Exceptional experiences are rarely remembered because of a single moment—they're remembered because every detail was thoughtfully considered. From executive hospitality programs and VIP lounges to sponsor experiences, artist hospitality, and elevated guest journeys, I help create environments that feel intentional, seamless, and memorable from arrival to departure. My approach combines hospitality-driven experience design with operational precision, ensuring every touchpoint—from programming and amenities to staffing, flow, and service standards—works together to create an experience that feels effortless. Whether supporting a major festival, corporate event, sporting event, or branded experience, I partner with clients to develop premium environments that strengthen relationships, elevate perception, and leave a lasting impression.</image:caption>
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      <image:title>Services - Corporate &amp; Experiential Events</image:title>
      <image:caption>Full-service event production for corporate and experiential projects, managing everything from budgets and timelines to logistics and cross-functional teams. I build the systems and processes that keep complex events running smoothly, ensuring every detail—from permits to production schedules—is executed with excellence. Acting as a trusted client partner, I translate vision into actionable plans and keep stakeholders informed and confident every step of the way. The result: seamless, high-impact experiences that deliver on both operational excellence and audience impact.(pre-production, on-site production, &amp; post production).</image:caption>
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      <image:title>Services - Event Consulting &amp; Operations</image:title>
      <image:caption>Expert consulting for festivals and live entertainment experiences, helping teams design, plan, and execute events with best practices at scale. From production strategy and operational planning to vendor coordination and on-site logistics, I ensure every moving part comes together seamlessly. I advise on everything from programming flow to safety protocols, translating creative vision into practical, executable solutions. The result: immersive, high-impact experiences on budget that create long lasting memories for all involved.</image:caption>
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    <loc>https://www.rileykellumweldy.com/services/category/Sports</loc>
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    <loc>https://www.rileykellumweldy.com/home</loc>
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    <lastmod>2026-04-20</lastmod>
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      <image:title>Home - Hi! I’m Riley. An experiential producer &amp; event strategist creating large-scale experiences that turn bold ideas into unforgettable moments. My career has taken me from the festival fields of major live music events to producing high-impact brand activations and corporate experiences for some of the world’s most recognizable companies. Whether it’s a multi-day festival welcoming tens of thousands of fans, a carefully designed experiential brand activation, or a corporate press release, I thrive at the intersection of creativity, logistics, and human connection. My work spans all sides of the live experience industry, working with organizations and brands like Live Nation, FIFA (World Cup), INVNT, Sony Music, Samsung, McDonalds, Titos, Amazon, Twisted Tea, Anheuser-busch, and many more —leading projects from early concept through on-site execution and everything in between. I’ve built a career translating ambitious ideas into experiences that are both creatively compelling and operationally best practice ensuring every element is planned, anticipated, and delivered to the highest standard. That means everything from shaping strategy and programming to managing multimillion-dollar budgets, leading cross-functional teams, and building the systems that allow complex events to run seamlessly. Working with me means partnering with an event specialist that believes in delivering experiences that last. Experiences that are not just seen—but felt. That leave a lasting impact. There is great responsibility when producing experiences at scale, every decision — from the creative concept to the safety plan — shapes the way a person will remember that moment forever. I pride myself on being the kind of producer teams trust to lead calmly under pressure, empower bold ideas, and build the structure needed to execute them exceptionally well. The result: experiences that feel effortless to audiences, rewarding to teams, and impactful long after the lights go down.</image:title>
      <image:caption>Certifications: The Square Metre Group - Crowd Safety Manager Certification (Level 5) Education: Bachelor of Arts degree from Belmont University’s Mike Curb College of Music Business</image:caption>
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    <lastmod>2026-04-20</lastmod>
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      <image:title>About</image:title>
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    <loc>https://www.rileykellumweldy.com/contact</loc>
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    <lastmod>2022-11-04</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-06</lastmod>
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    <lastmod>2025-05-13</lastmod>
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